This case is made for Nordisk Film Biografer (Nordic Film Cinemas) as a part of a course at KEA – Brand Design. The final product is a branding strategy which is based on how to make it more appealing for the younger audience to go to the cinema.

The concept is that Nordisk Film Biografer should hand out vouchers for food, drinks or discounts at bars and restaurants in the neighborhood. The vouchers will be given as the cinema ticket is sold and count for the same day as the movie is playing.